Well, I definitely slacked a little bit with the UI-challenge, but I finally got back to it!
Challenge #3 asked to create a landing page. I chose to try to work on Delta‘s homepage (no pun intended). I did not change their interface terribly, but here are two things I would like to highlight:
- Instead of many links I propose the usage of a more universal search-field. Enter a flight-code, a question or even a ticket number and it should try to find relevant information for you. Sure, you can use Google for that, but why shouldn’t a big company’s website be able to offer a smart site-wide search?
- It’s an airline, so why not show a plane ✈️ on the landing page 😉
- Only ask for information you cannot derive – I know this idea has some drawbacks, but what if a user is only asked the destination they would like to fly to? Maybe a previous page visit gave us the departure airport or it can be derived from the users current location. – Of course we should allow the customer to change this information in the process.
Please let me know what you think and where I can make improvements!